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Erify Media - Google Business Profile Optimization

Show up first when nearby customers search.

We optimize Google Business Profiles so local businesses rank higher in the Maps pack and local search - turning searches into calls, visits, and bookings. Founder-led, with years of hands-on digital services experience behind every account.

40+profiles optimized
3.1×avg. call increase
90 daysto map pack visibility
"plumber near me" - local results
AfterBefore
1
Riverside Plumbing Co.↑ from #9
★★★★★ 4.9 (212) · Open now · 1.2 mi
2
Metro Drain & Pipe
★★★★☆ 4.3 (88) · Open now · 0.8 mi
3
FastFix Plumbing
★★★★☆ 4.1 (54) · Closed · 2.4 mi
Founder-led: Tushar Balchandani, CEO & Founder, Erify Media
Currently offering: GBP Optimization - SEO, content & graphic design services launching soon
Tushar Balchandani, Founder & CEO of Erify Media
Tushar Balchandani
Founder & CEO, Erify Media
Who's behind it

An agency built to do the work that moves your business forward.

Erify Media is a digital marketing agency founded and led by Tushar Balchandani, bringing together practical strategy, creative services, and hands-on execution to help businesses grow online.

Our team provides Google Business Profile optimization and local SEO, with supporting services across content and graphic design. The goal is simple: build a stronger online presence and turn local search visibility into real customer actions.

Agency-ledStrategy, execution, and creative support
Growth-focusedServices built around measurable business goals
What we do

Everything Google looks at before it ranks you.

A Google Business Profile has dozens of ranking signals. Our team works through them methodically, then keeps your profile active and aligned with local search best practices.

Profile audit & setup

Full review of categories, attributes, service areas, hours, and business description - fixing the structural mistakes that quietly cap your ranking.

Review strategy

A simple system for collecting reviews from real customers, plus response templates that protect your rating when something goes wrong.

Photos & posts

A steady cadence of geo-tagged photos and Google Posts, since Google visibly rewards active profiles over dormant ones.

Citations & NAP consistency

Cleaning up your name, address, and phone number across directories - inconsistent listings are one of the most common reasons profiles get suppressed.

Rank tracking & reporting

Monthly tracking of your map pack position for the searches that actually bring you customers, with a plain-language report - not a wall of graphs.

How it works

Five steps, repeated monthly.

Ranking isn't a one-time fix. This is the cycle that keeps your profile ahead of competitors who let theirs go stale.

01

Audit

Map every ranking signal against your top competitors.

02

Optimize

Fix categories, attributes, description, and structure.

03

Publish

Post photos, updates, and offers on a fixed schedule.

04

Track

Log map pack position weekly for your priority searches.

05

Refine

Adjust the plan based on what's actually moving the needle.

Client performance

Local SEO results from client profiles.

Real Google Business Profile snapshots showing stronger profile interactions and calls for local service businesses.

Google Business Profile performance for Mobile Enterprises showing 1,529 profile interactions and 49.6 percent growth
Local SEO client · Carpet & Floor Cleaning

PureCare Dry Carpet Cleaning

A carpet and floor-cleaning business in Nebraska using its Google Business Profile to generate more customer interactions from local search.

1,529 Profile interactions
+49.6% Year-over-year growth
Google Business Profile call performance for Build Solutions showing 250 calls and 106.6 percent growth
Local SEO client · Remodeling

Tell Projects

A Remodeler in Houston, Texas generating a growing volume of phone enquiries directly from its Google Business Profile.

250 Calls generated
+106.6% Year-over-year growth
FAQs

Questions local business owners usually ask.

A few straightforward answers about Google Business Profile optimization and Local SEO.

What is Local SEO?
Local SEO is the process of improving a business's visibility when people search for nearby services on Google Search and Google Maps. It includes Google Business Profile optimization, local relevance, reviews, citations and ongoing profile activity.
What does Google Business Profile optimization include?
It can include category selection, business information, services, attributes, photos, posts, review strategy, location signals and ongoing updates. The exact work depends on the business and its competitive market.
How long does Local SEO take?
Local SEO is an ongoing process rather than a one-time switch. Some profiles can show movement relatively quickly, while competitive markets and broader visibility improvements can take longer. Progress should be measured against the searches, locations and customer actions that matter to the business.
Can Local SEO increase calls from Google?
Yes. A well-maintained Business Profile can make it easier for high-intent searchers to find a business and contact it. Calls, website visits, direction requests and profile interactions are useful performance signals to monitor.
Do I need a large SEO agency to manage my Business Profile?
Not necessarily. A focused, founder-led setup can be useful when you want direct communication and a clear person responsible for the work. The right setup depends on the number of locations, market complexity and scope of work.
Do you guarantee a #1 Google Maps ranking?
No responsible SEO provider can guarantee a specific Google ranking. The focus here is on improving the profile's relevance, completeness, local signals and customer actions while tracking measurable progress.
Client feedback

What clients say after the first quarter.

"We went from page two to the top three listings for our main service. The phone hasn't stopped."
Brian RayfieldOwner, Local Home Services Co.
"I liked that reporting was one page I could actually understand, not a 20-tab spreadsheet."
Karine TukhikyanPractice Manager, Dental Clinic
Packages

Pick a starting point.

Every engagement starts with a initial audit so we agree on the plan before anything is billed.

Basic

For consistent online presence

$199/month
  • 5 posts per month
  • Basic optimization
  • Service & business info updates
  • Monthly report
Start here

Premium

For local dominance

$999/month
  • 15 posts per month
  • Advanced SEO optimization
  • Weekly profile updates & optimization
  • Review response management
  • Profile authority boost
  • Local competitor analysis
  • Priority support + continuous optimization
  • Monthly report
Talk to me

One-time optimization

Full audit, fix issues, optimize profile - a single pass with no ongoing commitment.

$99 one time
Get started

Let's see what's holding your profile back.

Send your business name and city - we'll send back a short audit of where you're losing ranking, no charge. Or email us directly at contact@erifymedia.com.

This opens your email client addressed to contact@erifymedia.com. Swap in a form service (e.g. Formspree) if you'd rather it send silently.